How much does it cost to trademark a logo?

The federal filing fee is set by the USPTO and paid per class of goods or services, not per logo. A one-class application is one fee; covering both a product class and a services class doubles it. This fee is non-refundable: if the application is refused, the money is gone.

Since the USPTO's 2025 fee restructuring there is a single base application fee per class plus surcharges that many filers trigger without realizing it — for an incomplete application, for writing your own free-form goods and services description instead of using the USPTO's pre-approved wording, and for unusually long descriptions. Choosing pre-approved wording is the cheapest single decision in the whole process.

Current fee amounts are published on the USPTO fee schedule. Always price your filing from that page — fees change, and Qevatrix calculates your total from the classes you select.

A word mark (the name in any font) and a design mark (the artwork) are separate applications with separate fees. Filing both is roughly double the government cost, and it is what most brands eventually do, because each protects something the other does not.

If you can only fund one, the word mark is usually the stronger buy: it stops competitors from using your name in any visual treatment, including a logo you have not designed yet. The design mark becomes the priority when the symbol itself carries the recognition.

The government fee is fixed. What varies enormously is who prepares the application. A trademark attorney's flat fee for preparation typically dwarfs the filing fee itself. Low-cost filing services sit in between, and often exclude the work that matters most.

Preparation is not paperwork — it is the clearance search, the class selection, the goods and services wording, and a specimen that will actually be accepted. Those four decisions determine whether you pay once or pay again.

If the examining attorney raises a refusal or a requirement, you must respond within the statutory window or the application goes abandoned — and the original filing fee is not returned. A likelihood-of-confusion refusal under Section 2(d) is the most common, and it is the one a proper clearance search is designed to prevent.

This is why a screening you run before filing is the highest-return spend in the process. A conflict you find in an afternoon costs nothing to avoid; the same conflict found by an examiner costs the filing fee, the response work, and months of delay.

Budget beyond registration. There is a declaration of continued use due between the fifth and sixth year after registration, optional incontestability under Section 15, and renewals every ten years — each a government fee per class, each with a grace period you do not want to rely on. Let one lapse and the registration is cancelled.

Qevatrix calculates all of these from your record's dates and monitors USPTO status automatically, so the deadline arrives as an alert rather than a surprise.

No. The USPTO charges a government filing fee per class of goods or services, and it is non-refundable even if the application is refused. What you can do for free is the clearance search — checking the federal register for conflicts before you spend anything on a filing that is likely to fail.

They are separate applications with separate fees, so filing both costs roughly twice the government fee. A single composite application covering the name as it appears inside the logo is one fee, but it protects only that exact styling — change the font or layout and the protection weakens. Most brands file the word mark first and add the design mark when budget allows.

Because most quotes bundle three different things: the USPTO government fee, the preparation work, and the response work if an office action arrives. Comparing a filing service's headline price against an attorney's flat fee is comparing different scopes. Ask what happens, and what it costs, if the application is refused.

Registration is not one-and-done. There is a declaration of continued use between the fifth and sixth year, and renewals every ten years, each with its own government fee per class. Missing one cancels the registration, and refiling means losing your original priority date.

Fee amounts and deadline rules are set by the USPTO and change over time. This page explains the structure of the costs rather than quoting figures that go stale; confirm current amounts on the official USPTO fee schedule. Qevatrix Trademark OS is software, not a law firm, and this is general information rather than legal advice.